"Archer Towers have longer range than Cannons, and unlike Cannons they can attack flying enemies."
Archer towers are very useful defensive structures against both Ground and Air units. They have a very long range that can reach and cover most of your village.
Placing the Archers towers on the outer perimeter of the village is a good way to maximize the defensive range and provides excellent coverage. A good strategy is to upgrade your archer towers before you upgrade your cannons. They are more versatile then the cannons and serve as a better defense. If you place your Archer Tower near a Cannon you will have the perfect set up to defend your village from both ground and air attacks.
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